Brands
From launching new categories to evolving established voices, these brands reflect my design journey. Each collaboration challenged me to merge creativity with commercial strategy — whether scaling AFRM into a trend-right e-commerce brand, refreshing Tinseltown for a Gen Z audience, or helping expand Rachel Roy’s offerings into denim and constructed categories. Together, they highlight my ability to adapt to different aesthetics, understand the customer, and deliver products that perform in the market.
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AFRM
I launched and scaled AFRM’s denim and constructed categories, growing them into a core part of the brand’s identity and sales mix. From bold printed capsules to clean, tailored pieces, my work delivered double-digit year-over-year growth and drove sell-through rates of 70–92% at retailers like Nordstrom, Revolve, Shopbop, and Dillard’s.
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Rachel Roy
I contributed to the design and launch of Rachel Roy’s denim and constructed bottoms, blending contemporary tailoring with approachable fashion. The collection balanced trend-driven design with commercial wearability, helping expand the brand’s offering and connect with a broader customer base.
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Tinseltown
As lead designer for Tinseltown, I steered the brand’s creative direction across Juniors and Girls, building a reputation for accessible, trend-right denim at scale. I consistently created bestsellers, from mini dresses to low-rise baggy fits, while evolving the brand’s voice to stay relevant in a competitive retail landscape.
Designs
From flat sketches to detailed technical packages, my CAD work supports every stage of development. I create clear, accurate design blueprints that communicate vision across teams — ensuring consistency from concept through production. These CADs are tools that bridge creativity with execution, helping vendors, merchandisers, and production teams deliver product that matches intent.
Trend
I specialize in translating fast-moving junior and young adult fashion trends into accessible, wearable collections. From denim and outerwear to constructed pieces, my work balances speed-to-market with commercial appeal — capturing the energy of Gen Z and young millennial style while delivering consistent retail performance.
