Brand Expert Design Director
I’m a design leader with 15+ years of experience shaping denim, outerwear, and ready-to-wear collections for global brands and retailers. My work lives at the intersection of creativity and commerce, blending cultural insight, craftsmanship, and innovation to deliver products that resonate with customers and drive results. With a global perspective and a passion for mentoring teams, I’ve launched best-selling collections, scaled brands like AFRM, and built strong vendor partnerships worldwide. Outside of work, I find inspiration in art, travel, food, and family adventures.
My Work
Selected projects that highlight my range — from launching AFRM’s denim and constructed categories to building private label programs for top retailers. Each collection reflects my passion for design that connects, sells, and endures.
“Design is more than product — it’s vision, strategy, and collaboration. I bring together global research, vendor partnerships, and team mentorship to deliver market-right collections that move at speed without losing creativity.”
- SW
Open to collaborations and new opportunities — let’s connect.
samantha.weragoda@gmail.com
323-309-8718